Effect of financial Crisis on the fashion industry

September 28, 2011 Economics No Comments

Fashion Industry today is one of the fast growing industries. Fashion industry includes clothes, cosmetics and accessories. Not only females but also males are inclined towards fashion. And fashion today means investing a lot of money. Every industry tends to suffer due to financial crisis and no exception is fashion industry.

Fashion industry is growing very rapidly because everybody today likes to dress up and hence, they tend to spend a lot. Fashion is such an industry which has not only touched men and women but also kids. Even kids love to dress up. Their parents dress them up nicely so that they get noticed and liked by people.During the crisis, many people tend to lose their house ultimately leading to no job, no money and no shelter. When people around will be facing so much of poverty then it is for sure that fashion industry is going to get affected. Any individual’s first preference and need is food, clothing and shelter, when an individual doesn’t have the opportunity to eat and live properly then for sure, he or she is not going to think of designer clothes and other things. Fashion industry will suffer huge losses during the crisis as many people won’t purchase the designer clothes and the number of visitors to fashion stores will also be reduced.The most affected of all during recession will be the designers. They launch many designs but nothing tends to attract people so much that they will opt for fashion and not food. Everybody wants to get the designer clothes and other things but nobody will be in such a position that they could afford the expensive clothes and accessories.Just like any industry, fashion industry too was affected badly due to recent recession. Designers launched designs even during recession but nothing worked positively for them. People’s preference changed from designer clothes to normal living and day-to-food which affected the fashion industry the most. Fashion industry since then has boomed a lot but it all depends on the financial situation of an individual who is the target market.

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